Email Marketing Expert

bangloreFull-Time

Overview

<h1>Experience: 3+ Years</h1>Location: Remote Employment Type: Full-Time<h2>About the Role</h2>We are looking for an experienced Email Marketing Expert with 3+ years of hands-on experience in planning, executing, optimizing, and analyzing email marketing campaigns. The ideal candidate should have strong knowledge of email marketing platforms, automation, segmentation, deliverability, and performance optimization.You will be responsible for managing email campaigns end-to-end and working closely with marketing, content, and technical teams to drive engagement, conversions, and revenue through email.<h2> </h2>

Responsibilities

<h2>Key Responsibilities</h2><ul><li>Plan, create, execute, and optimize email marketing campaigns.</li><li>Manage email marketing platforms such as Klaviyo, HubSpot, Mailchimp, Customer.io, or similar tools.</li><li>Build and manage automated email flows, journeys, and lifecycle campaigns.</li><li>Create audience segments based on customer behavior, demographics, engagement, and purchase history.</li><li>Develop and execute campaigns for acquisition, engagement, retention, reactivation, and customer lifecycle marketing.</li><li>Monitor key email marketing metrics including open rate, click-through rate, conversion rate, revenue, unsubscribe rate, bounce rate, and deliverability.</li><li>Conduct A/B testing of subject lines, email content, CTAs, layouts, timing, and audience segments.</li><li>Work with copywriters/designers to develop high-performing email content and creatives.</li><li>Ensure emails follow best practices for email deliverability, authentication, compliance, and inbox placement.</li><li>Analyze campaign performance and provide actionable insights and recommendations.</li><li>Identify opportunities to improve customer engagement, retention, and revenue through email.</li><li>Troubleshoot campaign, automation, tracking, and deliverability issues.</li><li>Maintain documentation for campaigns, segments, flows, experiments, and performance results.</li><li>Stay updated with the latest email marketing trends, tools, and best practices.</li></ul>

Requirements

<h2>Required Skills & Qualifications</h2><ul><li>3+ years of professional experience in email marketing.</li><li>Strong hands-on experience with at least one major email marketing platform, preferably Klaviyo.</li><li>Strong understanding of email automation and customer lifecycle marketing.</li><li>Experience creating and managing complex email flows and customer journeys.</li><li>Strong knowledge of segmentation, personalization, and behavioral targeting.</li><li>Understanding of email deliverability and sender reputation.</li><li>Experience with A/B testing and data-driven campaign optimization.</li><li>Strong analytical and problem-solving skills.</li><li>Good understanding of HTML/CSS for email is preferred.</li><li>Ability to interpret campaign analytics and turn data into actionable improvements.</li><li>Strong written and verbal communication skills.</li><li>Ability to work independently in a remote environment and manage multiple campaigns/projects simultaneously. <h2>Preferred Experience</h2><ul><li>Experience with Klaviyo and e-commerce/DTC email marketing.</li><li>Experience with lifecycle marketing and retention strategies.</li><li>Knowledge of email authentication standards such as SPF, DKIM, and DMARC.</li><li>Experience with integrations, webhooks, APIs, or marketing automation workflows is a plus.</li><li>Experience working with large email lists and high-volume campaigns.</li><li>Familiarity with tools such as Google Analytics, Shopify, HubSpot, or similar marketing platforms.</li></ul></li></ul>