Director / Senior Manager, Paid Media Operations
Overview
This senior-level role as Director / Senior Manager, Paid Media Operations demands a hands-on strategic leader who bridges innovative digital marketing strategies with robust technical ad operations. The ideal candidate will own and architect tracking infrastructures, drive server-side integrations, and rigorously audit data pipelines to maximize ROI while mentoring cross-functional teams.
Responsibilities
<h2>Key Responsibilities</h2> <ul> <li>Own and architect the tagging ecosystem using Google Tag Manager, deploying, testing, and maintaining conversion pixels, event tags, and custom tracking scripts.</li> <li>Lead server-side tracking implementation efforts with Meta Conversions API, Google Enhanced Conversions, and TikTok Events API to future-proof data tracking.</li> <li>Manage offline conversion workflows, including Google GCLID tracking and CRM data integration for optimizing ad platform bidding algorithms.</li> <li>Conduct comprehensive tracking audits and establish rigorous QA protocols to identify and resolve data discrepancies and configuration issues.</li> <li>Oversee the operational flow of first-party data, enabling dynamic audience creation and effective retargeting strategies.</li> <li>Define, document, and enforce global UTM taxonomy and naming conventions to ensure data cleanliness and consistency.</li> <li>Collaborate with marketing and engineering teams to translate business requirements into clear technical specifications.</li> <li>Continuously evaluate the evolving ad-tech landscape, including privacy updates and cookie deprecation, to recommend innovative tracking solutions.</li> <li>Mentor and guide junior team members, fostering a culture of technical excellence and strategic thinking across the organization.</li> </ul>
Requirements
<h2>Required Qualifications</h2> <ul> <li>7-10+ years of experience in digital marketing operations, ad operations, or technical marketing, with a proven track record at a senior/architect level.</li> <li>Deep expertise in paid media ad operations with hands-on knowledge of tracking mechanisms, SDKs, pixel setups, and tag management systems.</li> <li>Proficiency in implementing and managing server-side APIs including Meta Conversions API, Google Enhanced Conversions, and TikTok Events API.</li> <li>Ability to work with basic web coding languages such as HTML, JavaScript, and CSS to support tag firing and data-layer variable configurations.</li> <li>Strong understanding of the integration between CRM systems, web analytics (Google Analytics 4), and paid media data flows.</li> <li>Exceptional analytical skills with an auditor's mindset to troubleshoot and resolve complex tracking and data discrepancies.</li> <li>Excellent communication skills to effectively bridge technical and non-technical stakeholders.</li> </ul>
Benefits
<h2>Benefits and Perks</h2> <ul> <li>Competitive compensation package</li> <li>Comprehensive benefits including health, dental, and vision</li> <li>Opportunities for professional development and career growth</li> <li>Collaborative and innovative work environment</li> </ul>