Director / Senior Manager, Paid Media Operations
Overview
This role seeks a highly technical and strategic leader with over 7 years of experience in digital marketing operations, specializing in paid media operations. The successful candidate will architect and maintain advanced tracking systems, lead server-side API implementations, and bridge the gap between technical execution and marketing strategy.
Responsibilities
<h2>Key Responsibilities</h2><ul><li>Own and architect the tagging ecosystem using Google Tag Manager, including deployment and maintenance of conversion pixels and custom tracking scripts.</li><li>Lead the implementation and monitoring of server-side tracking solutions through Meta Conversions API, Google Enhanced Conversions, and TikTok Events API.</li><li>Manage offline conversion workflows by integrating Google GCLID tracking with CRM data to optimize bidding strategies.</li><li>Conduct comprehensive tracking audits to identify and resolve data discrepancies, ensuring flawless measurement accuracy.</li><li>Establish rigorous quality assurance protocols prior to campaign launches and website updates to maintain data integrity.</li><li>Oversee first-party data syncing and govern the flow of data from internal systems to paid media platforms for dynamic audience creation.</li><li>Define and enforce a global UTM taxonomy and naming conventions to support clean and actionable analytics.</li><li>Act as the strategic bridge between marketing and engineering teams, providing technical leadership and clear requirements for system enhancements.</li><li>Continuously evaluate the evolving ad-tech landscape, including privacy updates such as iOS changes and cookie deprecation, recommending strategies to future-proof tracking architecture.</li></ul>
Requirements
<h2>Required Qualifications</h2><ul><li>7-10+ years of experience in digital marketing operations, ad operations, or technical marketing with a proven track record at a senior/architect level.</li><li>Deep expertise in paid media ad operations, including hands-on experience with tracking mechanisms, SDKs, and pixel setups.</li><li>Proficiency in implementing and managing Google Tag Manager, server-side APIs, and related tracking configurations.</li><li>Experience with offline conversion management, including Google GCLID integration and CRM data workflows.</li><li>Technical fluency in web coding languages such as HTML, JavaScript, and CSS as they relate to tag firing and data-layer variables.</li><li>Strong analytical skills with an auditor's mindset for troubleshooting and resolving data discrepancies.</li><li>Exceptional communication skills with the ability to translate complex technical issues for non-technical stakeholders.</li></ul>
Benefits
<h2>Benefits and Perks</h2><ul><li>Competitive salary and performance-based incentives</li><li>Comprehensive health, dental, and vision insurance</li><li>Retirement savings plan with company match</li><li>Opportunities for professional development and continuous learning</li><li>A collaborative, innovative, and highly engaged work culture</li></ul>