Director / Senior Manager, Paid Media Operations

Full-Time

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Overview

We are seeking a highly technical, hands-on Director/Senior Manager of Paid Media Operations to own the critical data infrastructure that powers our performance marketing. In this role, you will be the ultimate bridge between our marketing strategy and the technical realities of modern ad platforms. You are senior enough to audit our current setup, define our tracking architecture, and guide strategy - but you still love getting your hands dirty in Google Tag Manager and API configurations. If you are passionate about ensuring every dollar spent is backed by flawless data pipelines, this is the role for you.<ul><li>The "Player-Coach" Technologist: This is not a media buying role, nor is it a pure IT role. It is a highly specialized position for someone who understands exactly how ad algorithms work and has the technical chops to feed them the right signals (via APIs, Pixels, and GTM) to maximize ROI.</li></ul>

Responsibilities

What You'll Do:Tracking Architecture & Implementation (Hands-on-Keys)<ul><li>Own the Tagging Ecosystem: Act as the primary administrator and architect for Google Tag Manager (GTM). Deploy, test, and maintain all conversion pixels, event tags, and custom tracking scripts across our digital properties.</li><li>Master Server-Side Tracking: Lead the implementation and ongoing health of server-to-server APIs to future-proof our tracking against cookie degradation. This includes deep, hands-on work with Meta Conversions API (CAPI), Google Enhanced Conversions, and TikTok Events API.</li><li>Offline Conversion Management: Build and maintain the workflows for uploading offline conversion data (e.g., Google GCLID tracking, CRM stage progression) back into ad platforms to train their bidding algorithms on down-funnel success.</li></ul>Auditing, QA & Troubleshooting<ul><li>Comprehensive Tracking Audits: Regularly audit our existing ad operations infrastructure. Identify data leaks, double-counting issues, broken tags, or misconfigured SDKs, and execute the fixes.</li><li>Pre-Launch Quality Assurance: Establish and enforce a rigorous QA protocol for all new campaigns, landing pages, and website updates to ensure tracking integrity before media dollars are deployed.</li><li>Anomaly Detection: Serve as the technical first responder when data discrepancies occur between ad platforms (Google/Meta) and our internal analytics/CRM systems.</li></ul>Audience Operations & Data Flow<ul><li>First-Party Data Syncing: Oversee the operational flow of 1st-party data from our CRM/Data Warehouse into paid platforms for dynamic audience creation, retargeting, and lookalike modeling.</li><li>Taxonomy & Governance: Define, document, and enforce a strict global UTM taxonomy and naming convention policy to ensure clean downstream analytics.</li></ul>Cross-Functional Strategy<ul><li>Bridge Marketing & Engineering: Act as the core translator between the performance marketing team (who needs the data) and the development/engineering teams (who manage the site code), writing clear technical requirements when developer assistance is needed.</li><li>Ad-Tech Evaluation: Continuously evaluate the evolving privacy landscape (e.g., iOS updates, cookie deprecation) and recommend technical solutions to maintain measurement accuracy.</li></ul>

Requirements

• 7-10+ years of experience in digital marketing operations, ad operations, or technical marketing, with a proven track record of operating at a senior/architect level while remaining hands-on.• Deep Expertise in Paid Media Ad Operations: Comprehensive, hands-on knowledge of tracking mechanisms, SDKs, pixel setups, server-side APIs (Meta CAPI, Google GCLID/CAPI workflows), and Tag Management systems (e.g., Google Tag Manager).• Platform Mastery: Intimate technical knowledge of how major ad networks ingest data (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).• Technical Fluency: Comfort reading and writing basic web code (HTML, JavaScript, CSS) as it relates to tag firing and data-layer variables.• Data Literacy: Strong understanding of how CRM data, web analytics (e.g., Google Analytics 4), and paid media data interact. Basic SQL skills for querying audience data is a strong plus.• An Auditor's Mindset: Relentless attention to detail with a passion for finding the "needle in the haystack" when troubleshooting data discrepancies.• Exceptional Communication: The ability to explain complex technical tracking issues to non-technical marketing leaders.